The season of fresh greenery is upon us, and Golden Week is now in its second half.

As the third installment of the "Spring Shoe Festival," the limited edition colors "Mikey" and "Bob Cut" will be available from Saturday, May 3rd. They will be on sale at the struct store and online store.

1. Limited edition colors for "Mikey" and "Bob Cut"

Two of blueover's most iconic models, "Mikey" and "Obappa," are being released in special colors using the brand's own deadstock leather. Only one or two pairs of each size will be produced, and no additional stock will be produced. If you're interested, be sure to get yours soon.

2. [14th Anniversary & Renewal Commemoration] Free towel giveaway

Thanks to you, blueover is celebrating its 14th anniversary this year. Our directly managed store, struct, has also undergone a renewal.
As a token of our appreciation, we will be giving away original towels as a gift to all customers who visit during this period .

The unique and clean design features a logo reminiscent of "that certain hamburger chain." Made of 100% cotton, it's soft to the touch and can also be used as a face towel or in the sauna. It comes individually wrapped with a gift tag, making it a great gift idea. (*Quantities are limited. Distribution will end once stock runs out.)

3. Special booklet available for free

A special blueover booklet will be available to coincide with the event.
It's a well-deserved read, with information on the brand's past and future, an explanation of the new logo, and brand considerations by Ryunosuke Murokoshi, who is well-known from the popular podcast "Koten Radio." Please be sure to take a copy home with you when you visit the store.

4. [Currently on sale] "BENEXY" pop-up that's perfect for your feet

As a group of footwear distribution professionals, Benexy Co., Ltd. has been promoting the prestigious German brand BIRKENSTOCK in Japan for over 20 years.
BENEXY, the original brand launched by BENEXY in 2023, utilizes the extensive knowledge gained from BIRKENSTOCK to develop footwear that better suits Japanese people. The company also partnered with blueover from the planning stage to share knowledge and technology. The brand is committed to domestic production and strives to provide a comfortable fit that is tailored to each individual's feet. Learn more >

Limited edition colors, free towels, special booklets, and cutting-edge footwear - we have a variety of special content available only now.
Please come and experience the world of blueover during your Golden Week outing. All our staff look forward to seeing you.

INFORMATION

Spring Shoe Festival @ struct

Period: From Saturday, May 3rd *Open during Golden Week

Time: 12:00-19:00

Location: struct