Wear nature and comfort. Knit brand yato pop-up
We have been enjoying refreshing autumn days.
The pop-up event for knitwear brand yato, which was well received last year, will be held again this year for three days from Friday, November 22nd to Sunday, November 24th .
yato aims to provide everyday clothing that will be loved for a long time through thorough wear testing and carefully selected high-quality materials. By connecting directly with the factory and the customer, we are able to achieve an affordable price while maintaining luxury class quality. We also strive to create designs that are seamless as much as possible and fit the body gently. We hope that yato 's clothes, with their simple designs free of decoration, will bring out the fun in bringing out the individuality of the wearer.
The pop-up will feature products that are in harmony with nature, such as sweaters made from 100% cashmere and snoods made from rare wool from Uruguay. Designer Wataru Shibuya will also be present at the store all day to talk directly about the brand's philosophy, which is based on craftsmanship and coexistence with nature.
(Photo: Susumu Yamane)
The modern fashion business faces many challenges, such as development that does not involve wear testing, transactions that are completed only by phone or email, price setting based on sales, excessive cost pressure on factories, and worsening working conditions due to centralized ordering. yato 's manufacturing responds to these challenges by producing products that are particular about quality and comfort after undergoing wear testing for over 300 days.
At yato , we carefully select high-quality materials that are comfortable even when touching bare skin. By avoiding cheap materials, we are able to achieve luxury class quality, while providing products at an affordable price range for everyday wear, thanks to a system that directly connects factories and customers.
There is no time limit for product development, and only standard products with high perfection are developed, with minor modifications made as necessary. Sales are not conducted except for B- grade products, and the factory's profits are secured by adjusting the order timing and producing at regular prices during the off-season. By producing standard products, the factory can reduce the burden and costs of new development.
yato 's manufacturing is centered on carefully selected raw materials, careful production background, and craftsmanship, and pursues simple designs that are free of decoration and will not fade even after 10 years. The unremarkable designs bring out the individuality of the wearer, providing the fun of highlighting each person's charm. In addition, we are committed to making our products as seamless as possible, providing a comfortable fit that envelops you.
Wataru Shibuya (Knitwear Designer)
Born in Mitsuke City, Niigata Prefecture. After graduating from Bunka Fashion College, he stayed in Australia. After returning to Japan, he gained experience working in a knitwear factory and at wool manufacturers both in Japan and overseas, and launched yato in January 2023 .
Be sure to also check out Shibuya's " Farm Stay Diary " in Uruguay and his interview in " D&DEPARTMENT " and " Hobonichi ."
Item Introduction
Cashmere sweaters are an excellent material that is light, soft, and warm, but they have the problem of pilling easily. Usually, this problem can be addressed by increasing the knitting density and washing the sweater, but the downside is that the sweater becomes heavy and stiff as a result.
So, at yato , we have been using our 10+ years of experience to create the ideal sweater that is light, soft, warm, and resistant to pilling. To achieve this, we wear the same sweater every day from October to May every year, thoroughly testing its durability and comfort.
Cashmere's excellent breathability means it doesn't pick up odors even when worn continuously, and when worn directly against the skin, you can feel its softness and resistance to stuffiness. It also provides sufficient heat retention even in the winters of Niigata, and after 300 days of testing, there was almost no pilling or deformation. However, if you wear a T -shirt underneath, pilling is likely to occur on the sides and under the sleeves due to friction, so it is important to choose a material that causes less friction. Also, although it may feel a little itchy for the first week of wearing it, the fibers will soften as you continue to wear it, and the discomfort will go away.
100% Cashmere Series
- Items: Shawl haori / Turtleneck sweater / Crewneck sweater / Crewneck cardigan (New standard for 2024)
- Material: 100% cashmere from Inner Mongolia, China
- Fiber length: 36-38 mm
- Fineness: 15.5μ
- Production area: Spinning and dyeing (Izumiotsu City, Osaka Prefecture), knitting (Sagae City, Yamagata Prefecture)
We have tackled the pilling problem that is a drawback of cashmere sweaters, and by devising a knitting density and washing process, we have reduced pilling while maintaining lightness, softness, and warmth. A 300- day wearing test was conducted from October to May , and it was proven that there is almost no pilling. There is no noticeable odor even when worn continuously, and it is comfortable even when worn directly against the skin without becoming stuffy.
Snood
- Material: 100% wool from Uruguay
- Fineness: 15.5μ
- Production area: Spinning and dyeing (Izumiotsu City, Osaka Prefecture), knitting (Sagae City, Yamagata Prefecture)
This snood is made of rare 15.5μ wool from Uruguay and features a soft and light texture. It is soft and warm, and can also be used as a balaclava or knit cap. It is lightweight at just 50g and is designed to retain its shape and stretch less easily.
Arm warmers
- Material: 100% cashmere from Inner Mongolia, China
- Fiber length: 32-36mm
- Production area: Spinning and dyeing (Izumiotsu, Osaka), knitting (Sagae, Yamagata)
These arm warmers combine the softness and durability of cashmere. The loosely twisted knit and stretch-resistant structure prevent deformation and pilling, and fit snugly around your wrists.
Haramaki (New standard for 2024)
- Material: 100% wool from Uruguay
- Fineness: 15.5μ
- Production area: Spinning and dyeing (Izumiotsu, Osaka), knitting (Sagae, Yamagata)
The soft feel wraps around your abdomen and provides warmth without any itchy feeling. It is also perfect as an inner layer for a sweater and is available in two sizes.
Origin of the brand name
Designer Shibuya moved to a 150 -year-old traditional house in the Satoyama area of Niigata in March 2022 and began a self-sufficient lifestyle. Prior to that, while living in the city, he worked with artist Hideo Masago to grow rice without fertilizer or pesticides in a rice field called "Yato" in Hayama, Kanagawa Prefecture. This rice field was regenerated from abandoned farmland and is known as a place where special creatures gather on the Miura Peninsula. In the rice field, maintenance is carried out on the winter solstice, gratitude is given to the mountain, and rice cultivation begins by pouring spring water. From this simple yet profound process of coexistence with nature, Shibuya realized the importance of the Japanese value of "not being greedy, harmonizing with the invisible, and making use of it."
Based on this experience, the brand name yato is rooted in harmony with nature and Japanese aesthetics. yato represents a lifestyle of living in harmony with nature and a passion for creating high-quality clothing, and is a project that fuses traditional Japanese craftsmanship with new values to connect to the next generation. Please experience the body-hugging comfort of yato clothing.
INFORMATION
yato popup at struct
Dates: November 22nd (Fri) - 24th (Sun)
Time: 12:00 - 19:00
Location: struct
Address: 1F Sanyamato Building, 2-3-4 Kyomachibori, Nishi-ku, Osaka
* All Japan designer Mr. Shibuya will be present at the store.
