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Celebrating the brand's 10th anniversary! holo shirts. "Custom-made shirts for everyday wear" event

The bitter cold is felt deeply.

For two days from December 14th (Sat) to 15th (Sun), we will be holding an event for "custom made shirts for everyday wear" by holo shirts ., a familiar name in our store.

The enamel shirt was launched in 2014 and is celebrating its 10th anniversary this year.
With the theme of "shirts that can be worn a lot," we have continued to work with our customers to create pieces that are loved as everyday wear that are comfortable for both the body and the mind.

On this occasion, we would like to share with you a message from our CEO, Mr. Kubota. Please take a look.

Thanks to you, we are celebrating our 10th anniversary.

Ten years ago today, on November 1st, 2014, the enamel shirt was born.

It is entirely thanks to all of you that we have been able to continue our business based in Tokyo and visiting all parts of Japan.

I would like to express my sincere gratitude to everyone who orders shirts, everyone who makes the fabric and buttons, everyone at the stores who understand the quality of enamel shirts and sell them, everyone who makes shirts with us, and everyone who always supports us. Thank you!

We will continue to work hard so that each and every one of you can order your favorite "classics" with confidence at any time.

We will continue to try new things so that you can enjoy a "little discovery" every time you order a shirt, so please look forward to it.

We welcome any inquiries or fun plans regarding shirts, so please feel free to contact us anytime!

We hope you will continue to support Enamel Shirts.

November 1, 2024 holo shirts. Kengo Kubota 

The culmination of the 10th anniversary is born

The new "Standard Shirt" sets a new standard for everyday shirts. We can confidently recommend this shirt to those who have never tried an enamel shirt before or are unsure which one to buy as their first, and we have created a piece that will become a "classic in the future." 

The design is simple and timeless, and is designed to gradually eliminate the shirt's original role - to be an undergarment while still looking good - and to avoid a work-like feel. 

This new enamel shirt is a new standard, created with the aim of being a shirt that you can still love 10 years from now. 

Unusual Standards

When you think of a shirt, many people probably have a certain shape in mind. This is similar to that, but there's something different about it. 

If something is called a standard, it should be something that anyone can wear easily and that looks natural to others. 

However, if you look closely, you'll see that it's a little different from "ordinary" shirts. Each detail of the shirt has a specific meaning. 

We will introduce each of the features that were developed over a period of two years.

Collar = Convertible collar

The convertible collar can be worn like a regular shirt if the buttons are closed, or as an open collar if one button is undone. 

The design eliminates the "necktie stand" that is necessary when wearing a tie, and instead provides more room. It gives a relaxed, casual impression without being too formal. 

Sleeves = Simple cylindrical shape

A simple cylindrical design that does not have the cuffs found on regular shirts. 

It's easy to fold or roll up the sleeves, and it won't get in the way when you're working. Another plus is that it has buttonholes and buttons, so you can arrange it however you like. It may be a little confusing at first, but we hope you'll find a way to wear it that suits you. 

Hem: Straight design

The straight cut hem makes it a perfect match for casual bottoms. It has a slightly workwear-like feel without being too dressy. 

It goes well with shorter lengths and can also be arranged to give a lighter impression like a blouse (please ask when ordering). 

To connect the shirt and jeans

Shirts evolved from underwear and are now clothing that is worn to make you look good. Jeans have their roots in work clothes. It was difficult to combine these two items that have different backgrounds. 

However, with the careful attention to detail in this shirt, we have given it the character of everyday wear, making it a design that matches naturally with jeans.

This shirt is easy to match with jeans and other casual bottoms without being too work-like. Please give it a try. 

Order flow

  1. [Sample fitting]
    Each model (shirt, jacket, dress) comes in a range of sizes. Try on the items you like and find the size that suits you best.
  2. Choose the collar shape
    With shirts that allow you to choose your collar, the different shapes can greatly change the impression.
  3. [Select fabric and buttons]
    Choose your favorite fabric from about 200 to 300 types. Check the color, pattern, and texture, and combine it with buttons to create your ideal outfit.
  4. [Choose an option]
    We also offer options to enhance usability, such as adjusting sleeve length and length. Please consult with our staff to find the best specifications for you.

Fee

  • Long sleeve shirt: ¥22,000 ~
  • Short sleeve shirt: from ¥19,800
  • Shirt dress (long sleeves): from ¥38,500
  • Shirt dress (short sleeve): from ¥36,300
  • Passport jacket: from ¥33,000
  • T -shirts from Shirt Shop (short sleeves): from ¥18,700
  • Shirt shop T- shirt (long sleeve): from ¥19,800
  • Work Shirt 365 : ¥26,400 ~

* Prices vary depending on fabric.

Optional charges

  • Sleeve length adjustment: ¥2,200 ~
  • Length adjustment: ¥2,200 ~
  • Additional pockets: ¥1,100 and up
  • Add buttons to cuffs: from ¥550
  • Add buttons to the sword rag: ¥550 ~

To make your shirt last longer

  1. [Washing machine improvements]
    Put it in a net: Prevents tangling and reduces wrinkles and damage.
    Load laundry up to 80%: Use plenty of water and rinse at least twice.
    Keep the spin-drying time short: If you stop the spin-drying time at 2-3 minutes, wrinkles will be easier to remove when you hang it out to dry.
  2. [How to dry after washing]
    Take it out of the net and pull the collar to make it even. Stand the collar up, fasten the first and second buttons, and smooth out any wrinkles in the sleeves to create a natural look.
  3. [Remove wrinkles with a steamer]
    A steamer can be useful for removing light wrinkles. Simply pull the edge of the shirt while applying steam to it.

Brand recommended detergent

  • SARAYA: Palm Oil Laundry Detergent: Fragrance-free, fabric softener-free and environmentally friendly.
  • Emar: Ideal for delicate materials.
  • Zoutman: Prevents blemishes and yellowing.

For more information, please visit the recently relaunched official website of Enamel Shirts.

holo shirts. Official Website

(You will be redirected to an external site)

On the day of the event, our designer, Mr. Kubota, will be in the store to talk to you about your everyday style and favorite shirts, and help you create your dream custom-made shirt. This is the last order event of the year, so don't miss out!

Information

holo shirts. Custom-made shirts for everyday wear

Dates: December 14th (Sat) - 15th (Sun)

Time: 12:00 - 19:00

Location: struct

Address: Sanyamato Building 1F , 2-3-4 Kyomachibori, Nishi-ku, Osaka

Delivery date: Scheduled for April 2025

*Representative Kubota will be participating all days.

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