[Part 1] Shirts from blueover's perspective! Enamel shirt order event

The fruitful autumn has arrived.

For three days from November 1st (Saturday) to November 3rd (Monday, national holiday) , we will be holding an order event for holo shirts ., a made-to-order everyday shirt brand that creates your ideal shirt based on a conversation.

The annual enameled shirt ordering event, which is held at Struct every year and looked forward to by many people, has been decided to be held as an annual event again in 2025.

This year, we will be introducing our new "Marco Shirt," a collaboration with Blue Over .

We will provide a detailed introduction in the next article, but first let me introduce you to this order event as a whole.

Seven years with enameled shirts

An order event with Enamel Shirts began in 2018.

Rather than simply selling shirts, the store has continued to offer an experience that allows visitors to experience the philosophy of the maker . Behind this lies designer Kubota's thoughts on the lifestyle of the wearer and an appearance that suits the times .

Through the space of STRUCTO, participants were able to come into contact with this idea and have their own shirts made. Each and every step was what made this event so special.

New shirt from Blue Over Perspective

As a highlight of this project, we have jointly developed a new shirt called the "Marco Shirt" that incorporates Blue Over's perspective .

Like Blueover's versatile shoe "Marco," it features a special design that can be used for both business and casual occasions .

It has a relaxed fit around the waist and is designed to give a natural fullness when tucked in. It's perfect for a casual office look, worn casually without a tie .

Not too casual, but not too formal either. We aimed to create a shirt that would give you just the right amount of style when you go out.

Marco shirts are made of cotton and polyester and come in two colors: white and light blue. At this event, you can check the texture and color of the actual fabric in person at the store before placing your order.

The value of order meetings

The appeal of an order event lies not so much in the shirt itself, but in the time you spend choosing.

You can pick up fabrics in store, talk directly with designer Kubota, and choose a piece that's just for you. This is an experience you won't get with ready-to-wear clothing, and you'll get a feel for the background and philosophy behind the creations.

This year, we will be holding an order event with a richer lineup than ever before, adding a new proposal: the "Marco Shirt."

In the next article, we will delve deeper into the background and design details of the "Marco Shirt." Please look forward to it.

Read "Part 2 : Wearing Marco, Wearing Marco: The Current State of Shirts"