[Event] Knit brand yato pop-up
The crisp autumn days continue.
We will be holding a pop-up of the knit brand `` yato' ' for three days from November 3rd (Friday) to November 5th (Sunday) on Culture Day .
(Photo: Susumu Yamane)
knit brand yato
Mr. Wataru Shibuya, the designer of `` yato '', has been working behind the scenes in the knitting industry for over 10 years, with the desire to ``pass Japan's textile factories to the next generation.''
We have learned techniques while working with craftsmen at wool farms in Uruguay and domestic spinning, dyeing, twisting, and knitting factories, and have accumulated unique manufacturing skills.
Previously, in order to expand the sales channels for Japanese products, we proposed to designers in Europe and America, and we felt that we were getting a positive response from the appreciation of Japanese manufacturing.
However, we are concerned that the domestic textile industry is in crisis due to the rapid decline in production capacity due to the coronavirus pandemic.
They also felt uncomfortable with the fact that products were manufactured only by phone and email, lack of wear testing, sale-based pricing, and declining factory profits.
Yato 's manufacturing eliminates these discomforts of the modern fashion business and focuses on quality and comfort through over 300 days of wearing tests.
We do not use cheap raw materials, and only use carefully made, high-quality raw materials to keep prices down.
Knitwear that would normally be priced like a luxury brand becomes affordable for many people as everyday wear by connecting the wearer directly with the factory.
We have built a system to return several times the profits to our factories, develop standard products, and make minor adjustments every year.
We try to eliminate decorations as much as possible in the design so that it will not look outdated even 10 years from now.
The neutral design brings out the individuality and charm of the wearer, and offers the fun of showing off a variety of expressions.
In addition, we knit without sewing as much as possible without compromising functionality.
Wataru Shibuya (yato designer)
Born in Mitsuke City, Niigata Prefecture. After graduating from Bunka Fashion College, she stayed in Australia. After returning to Japan, he worked at a knitting factory, and then worked at one of Japan's leading woolen fabric manufacturers and at a ranch in Uruguay, South America, gaining practical experience in all production processes. After that, she moved to Satoyama in Joetsu City, Niigata Prefecture, and started full-scale activities for her knit brand ``Yato'' in January 2023.
Mr. Shibuya's blog summarizes the situation at a wool farm in Uruguay, South America.
Mr. Shibuya's past activities have also been introduced in interview articles on D&DEPARTMENT and Hobonichi.
If you are interested, please take a look.
Yato 's manufacturing process began with solving the biggest problem with cashmere sweaters: pilling.
Cashmere sweaters are light, soft, and warm, but they have the problem of pilling easily.
Therefore, in order to create a sweater that is pill-resistant and comfortable to wear, we developed the product after undergoing a 300 -day wearing test.
Through this wear test, we confirmed that the sweater does not stretch or pill, resulting in a sweater that is warm and durable even in unheated rooms.
We took a similar approach to our other products, creating knit pants that keep their shape, snoods that are warm and won't irritate, and arm warmers with the softness of cashmere.
These products utilize raw materials for which there is no specific demand, maximize the uses of threads and colors, and adopt a system that reduces waste loss (as adjustments are being made, the release date of the knit pants has not yet been determined).
(Photo: Susumu Yamane)
Origin of brand name
The brand name `` yato '' comes from the fact that Mr. Shibuya moved to an old folk house in Niigata in March 2022 and began living a self-sufficient lifestyle in the countryside.
Previously, Mr. Shibuya, who lived in the city, used to help in the rice fields of Hayama, Kanagawa Prefecture, on his days off.
It is a rice field located in a terrain called ``Yato'', where artist Hideo Masago has been growing rice without fertilizers or pesticides for over 20 years.
This place brings blessings through the cultivation of abandoned rice fields and the proper involvement of people, and is also a special place where creatures that can only be found on the Miura Peninsula gather.
They began the year 's rice cultivation by preparing the rice fields on the winter solstice, expressing their gratitude to the mountains, and pouring spring water on them. They grew rice in beautiful rice fields and learned how to live a simple life in harmony with nature.
We adopted the name `` yato '' because we empathize with the Japanese values of ``not being greedy, but harmonizing with and utilizing the invisible.''
Hayama rice terraces
`` YATO '' is a project born from a lifestyle in harmony with nature and a passion for making high-quality clothing, and aims to connect Japanese manufacturing traditions with new values and pass them on to the next generation.
We would like everyone to try out the comfort that hugs your body.
INFORMATIONYato POP-UP SHOP at struct
Date: November 3rd (Friday/Holiday) - November 5th (Sunday)
Time: 12: 00-20:00
Address: Sanyamato Building 1F , 2-3-4 Kyomachibori, Nishi-ku, Osaka
*Zenichi designer Shibuya is in the store.