Recommended reading for the year-end and New Year holidays
Only a few more days left this year. We would like to introduce you to some recommended reading materials to help you get to know blueover, whether you are returning to your hometown or relaxing at home when you have time.
1: About the brand
While there are many sneaker brands out there, what kind of brand is blueover? It is written about the reason why I started blueover and the thoughts I put into the brand.
2: Digging deeper into the brand (4 episodes in total)
Content that explains the contents of 1 above in more depth through a conversation between designer Watari and staff member Egawa. If you want to know more about the world, read it (it's long, but...).
3: Shoemaker's story (total of 3 episodes)
A serial project in which blueover shoe craftsman ZUCCO introduces the inside of making shoes. Although there is a lot of technical talk, the text is clear and concise, making it easy to read.
4: Story about making shoes
Designer Watari explains the process of making shoes with photos. The scenes of actual shoe factories across Japan that Watari works at are reflected in the film, giving it a sense of reality.
5: Mikey Last Anatomy
The last (foot shape) is the backbone of the brand. I don't think I've ever talked about my company's last story in depth. It turns out that the ending of blueover is more comfortable than I expected.
6: The future of Blue Over (total of 4 episodes)
The booklet ``Future Blueover,'' which was distributed in stores in June, is posted on the website. We explore what the future holds for brands that are influenced by domestic production, folk crafts, and outsider art.